Privacy Policy

Who is responsible for your information

This policy applies to the NKV Fashion website, online store, customer-support interactions and related services. NKV Fashion is operated under the trade name ASTHA CREATION. The legal/proprietor name is NAKRANI KEVAL LASHKARBHAI.

In this policy, “NKV Fashion”, “we”, “us” and “our” refer to the store operator. “You” refers to a visitor, customer or other individual whose personal information we process.

Information you provide and information generated during use

Depending on how you interact with us, we may collect:

• Contact details: name, email address, mobile number, billing address and delivery address.
• Order details: products, size/variant, order value, discounts, payment status, delivery and return history.
• Account details: login credentials, saved preferences and account activity, if you create an account.
• Support content: messages, emails, call details, reviews, photographs or videos supplied for an order claim.
• Device and usage data: IP address, browser/device type, pages viewed, referring page, approximate location, cookie identifiers and interaction events.
• Fraud and verification data: information reasonably needed to verify an order, prevent abuse or protect transactions.

We ask you to provide only information that is accurate and necessary for the relevant interaction.

Where personal information comes from

We may receive personal information:

• Directly from you when you browse, order, register, subscribe, review a product or contact support.
• Automatically through cookies, pixels, logs and similar technologies used by our website and service providers.
• From Shopify and connected store applications that help operate our storefront.
• From payment, fraud-prevention, delivery, communications, analytics and advertising partners.
• From publicly available sources or another person where they lawfully place an order or enquiry on your behalf.

Purposes for processing your information

We use personal information where reasonably necessary to:

• Process payments, confirm orders, fulfil purchases, arrange delivery and handle returns or refunds.
• Provide customer service and communicate about orders, delivery, stock, account or policy updates.
• Operate, maintain, personalise and improve the website, products and customer experience.
• Detect, investigate and prevent fraud, misuse, security incidents and unlawful activity.
• Send promotional email, SMS, WhatsApp or advertising communications where permitted, and honour opt-outs.
• Measure campaign and website performance and understand aggregated customer trends.
• Maintain business, tax, accounting, dispute and compliance records and respond to lawful requests.
• Protect our rights, customers, personnel, systems and property.

How website technologies support the store

Our website and service providers may use cookies, pixels, local storage and similar technologies for essential storefront functions, cart and checkout continuity, preferences, security, analytics and advertising measurement.

You may control cookies through your browser and, where available, our consent controls. Blocking essential cookies can affect cart, account, checkout or other website functions. Advertising and analytics choices may also be available through the relevant provider.

When information may be disclosed

We may share the minimum information reasonably required with:

• Commerce providers: Shopify and applications used to host and operate the online store.
• Payment and risk providers: payment gateways, banks and fraud-prevention partners.
• Fulfilment providers: courier, logistics, warehousing and delivery partners.
• Service providers: customer support, communications, cloud hosting, security, analytics and advertising providers.
• Professional advisers: accountants, auditors, insurers, consultants and legal advisers where necessary.
• Authorities and affected parties: where disclosure is required by law, lawful process, safety, fraud prevention or enforcement of rights.
• Business transactions: a genuine purchaser, successor or adviser in a merger, restructuring, financing or transfer, subject to appropriate safeguards.

We do not sell personal information for money. Advertising technologies may involve data sharing as described above and subject to available choices.

Payment information is handled by specialised providers

Payments are processed through the payment options made available at checkout. Payment providers may collect and process card, UPI, bank or other payment details under their own terms and privacy notices. NKV Fashion ordinarily receives transaction status and limited payment references rather than complete card credentials.

Please review the privacy information displayed by the payment provider you select.

We keep information only for appropriate periods

We retain personal information for as long as reasonably needed for the purpose collected, including order fulfilment, customer service, warranty or return administration, fraud prevention, tax/accounting records, dispute handling and compliance with law.

Retention periods differ by record type. When information is no longer reasonably required, we may delete, anonymise or securely archive it, subject to backup cycles and lawful retention obligations.

Reasonable safeguards for personal information

We use reasonable administrative, technical and organisational safeguards designed to protect personal information against unauthorised access, alteration, loss, misuse or disclosure. Our providers also maintain controls appropriate to the services they perform.

No internet transmission or storage method is completely secure. Please protect your account credentials, avoid sending sensitive payment credentials through ordinary messages and notify us if you suspect unauthorised account or order activity.

Requests concerning your personal information

Subject to applicable law and verification, you may request:

• Information about personal data we process and access to an appropriate copy or summary.
• Correction, completion or updating of inaccurate personal information.
• Deletion or erasure where information is no longer required and retention is not legally necessary.
• Withdrawal of consent where processing relies on consent, without affecting earlier lawful processing.
• Opt-out from promotional communications and management of available cookie choices.
• Review and redress of a privacy grievance, and other rights that become applicable under Indian law.

To protect customers, we may verify identity and request enough information to locate the relevant records. We may retain or decline deletion where necessary for an existing order, legal obligation, fraud prevention, dispute or establishment/exercise of legal rights.

Parent or guardian involvement

Our transactional services are intended for individuals legally capable of entering into a purchase. A person under 18 should use the website and provide personal information only through, or with the involvement of, a parent or lawful guardian.

We do not knowingly seek to process a child's personal information contrary to applicable law. A parent or guardian who believes a child has provided information improperly may contact us for review.

Service providers may operate in other countries

Shopify and some payment, cloud, analytics, communications or support providers may process information on systems located outside your state or outside India. Where this occurs, we use providers and arrangements intended to protect information consistently with applicable requirements.

Policy updates and the legal framework

We may update this policy to reflect changes in our services, providers, practices or legal requirements. The revised version will be posted on this page with a new “Last updated” date. Material changes may also be communicated through an appropriate channel.

This policy is interpreted in accordance with applicable Indian law, including relevant provisions of the Information Technology Act, 2000 and rules thereunder, consumer-protection law, and the Digital Personal Data Protection Act, 2023 and related rules as and when their provisions apply.